Monday, November 1, 2010



Berger/Conser Architectural Photography - photographer Robert Berger provided FOOF with interior photos of Fox Oakland Theater taken in 1998.
Wagner Electric Sign Company - this company, based in Ohio, restored the Fox Oakland Theater's marquee and blade sign in 2001, and posted these before, during, and after pictures on their Web site.


California Capitol Group
Turner Construction
Architectural Dimensions
The KPA Group
ELS Architecture and Urban Design
Starkweather Bondy
The Shalleck Collaborative, Inc
Treadwell & Rolo
The City of Oakland

Friday, October 29, 2010

National Trust for Historic Preservation's Honor Award to Fox Oakland Theatre

When it first opened in 1928, the opulent Fox Oakland Theater in Oakland was considered one of the finest movie palaces ever built.  Fans thronged to the exotic domed temple, whose Moorish, Indian and Medieval architecture defied description, and marveled at its terra cotta tiles, paintings and sculptures of golden deities.

For more than three decades, the Fox held its own as a first-run movie house in a bustling downtown entertainment and shopping district. But as suburban malls and multiplexes began to lure moviegoers away from downtown Oakland, the Fox closed its doors in 1973.  In the years that followed, the grand theater escaped the wrecking ball more than once, but suffered fires, leaky roofs, decay and graffiti.

After the Oakland Redevelopment Agency purchased the Fox in 1996, work began on a master plan to renovate the building to house a new 2,500-seat performing arts center and home for the Oakland School for the Arts.  In December 2006, the $80 million construction project, the largest of its kind in the U.S., got underway.  Lavish architectural details were restored, from the from the 115 foot tall Hindu tower dome to the exotically themed interiors, and state-of-the-art systems were installed to create a performance space second to none. Reopened in February of 2009 after being dark for 35 years, the theater consistently draws capacity crowds, and new shops, restaurants and apartment houses are springing up, adding vibrancy to a once-struggling area. 

"The Fox Oakland Theater is an architectural and community treasure," said Richard Moe, president of the National Trust for Historic Preservation.  "At first glance, the theater is an eye-popping shrine to fabulously over-the-top showmanship, but look closer, and it's a textbook on how to bring a building – and a neighborhood – back to life."

Along with the City of Oakland Redevelopment Agency, co-recipients honored for the Fox Oakland Theater renovation project are:  California Capital Group; Turner Construction; Architectural Dimensions; The KPA Group Structural Engineers; ELS Architecture & Urban Design; Starkweather Bondy Architecture; and Friends of the Oakland Fox. 

Friends of the Fox Theatre: Long Term Goals

Long Term Goals

  1. Have ongoing and meaningful participation in determining the redevelopment and reuse of the Fox Oakland Theater.
  2. Maintain a positive and productive partnership with the City of Oakland.
  3. Be actively involved in the urban design issues that impact the Fox Theater.
  4. Continue to support the historic preservation of the Fox Oakland Theater Building as a whole.
  5. Build FOTF's financial strength and administrative capacity.

Welcome to the new 'Friends of the Fox'; Our bold vision for the Fox Theater is now a reality

After closing its doors in 1966, the Fox Theater re-opened in February of 2009. The $75mm multi-use renovation project features a state-of-the-art theater with flexible capacity from 1,500 to 2,800. The multiple seating configurations include general admission, cabaret style seating, and reserved seating.

The theater itself now serves as the flagship live music venue for Another Planet Entertainment, well known for bringing outstanding live entertainment to the Greek Theatre, The Independent, Paramount Theatre, Oracle Arena and other popular Bay Area venues. Another Planet Entertainment also produces both the Outside Lands Music & Arts Festival and Treasure Island Music Festival.

The theater's wrap around building is the permanent home for the Oakland School for the Arts, a tuition-free charter school dedicated to artistic and academic excellence. The Fox Theater is located in the absolute demographic center of the Bay Area (population 7.5 million). The Theater is the centerpiece of the revitalized Uptown District section of Oakland that features fine dining, a thriving nightlife, and 2,000 new residential development units.

The Fox Theater is located within a half block of BART (Bay Area Rapid Transit) and only a 12-minute train ride from San Francisco and a 9-minute train ride from Berkeley. The Fox Theater, The Greek Theatre at U.C. Berkeley, and Oracle Arena in Oakland lie within 6 miles of each other.

Resident Partners:
The theater serves as the flagship live music venue for Another Planet Entertainment. Find information about upcoming shows and events at thefoxoakland.